AI Strategy for Pharma
Clinical Trials & Commercial

Proven Expertise Across the Drug Lifecycle:

Led by Dr. Amir Lahav, a former Harvard Medical School professor and digital health leader at Pfizer.

Case Studies & Capabilities

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Case Study: Validating Real-World Walking With Wearable Sensors in ALS

Designed the study and protocol to benchmark three wearable sensors, including smartphone sensor data, against gold-standard clinical measures of disease progression, capturing step count and the intensity and frequency of ambulation in ALS patients across mobility levels, from independent walkers to cane users.

Outcome: Mapped which sensors and measures remain reliable as ambulation declines, giving the pharma client a defensible basis for device selection and a foundation for endpoint strategy in later trials.

Related Publications (Author & Advisor)

– Tracking ALS disease progression using passively collected smartphone sensor data (2024)

– Wearable device and smartphone data quantify ALS progression (2023)

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Clinical Trials

Using AI to forecast trial outcomes, simulate protocols, and adjust in real time for faster, smarter, and more efficient trials.

  • Smart protocol design & synthetic control arms
  • Predictive patient recruitment & retention
  • AI-powered clinical trials, including ePRO & eConsent
  • Endpoint development & validation (wearables, voice, gait)
  • Biosensing & adverse-event monitoring
  • Real-time trials & remote patient monitoring

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Case Study: Digital Endpoints in a Duchenne Muscular Dystrophy (DMD) Gene Therapy Trial

Led the implementation and validation of wearable biosensor endpoints in a gene therapy trial for DMD, overseeing novel endpoint development, scientific validation against gold standards, protocol design, and data analytics methods.

Outcome: This advisory work gave the client a validated, defensible basis for having patients wear ankle sensors continuously for the full study, starting in Phase 2 and extended into Phase 3. The resulting data was processed and analyzed with advisory input, and is currently under review for publication.

Related Publications (Author & Advisor)

– One year activity monitoring outcomes in a phase 1b fordadistrogene movaparvovec study for DMD (under review, Npj Digital Medicine)

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Commercial

Using AI to personalize the patient experience and help them stay on track with their treatment, symptoms, and disease.

  • PDURS (Prescription Drug Use-Related Software)
  • AI-powered companion apps & SaMD solutions
  • Promotional content generation & MLR acceleration
  • AI-powered omnichannel personalization & HCP targeting
  • Smart pharmacy & Medication adherence

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Case Study: Validating Novel Endpoints for Fine Motor Function in ALS

Designed a suite of novel digital assessments of fine motor function and manual dexterity (patent-pending) for patients with ALS. Led a patient advisory group that piloted the app, and authored the clinical study protocol for the resulting real-world evidence (RWE) study collecting multimodal data from ALS patients.

Outcome: A tablet-based, gamified assessment suite showing preliminary evidence of detecting fine-motor decline often missed in conventional clinical assessments. This advisory work gave the client a more sensitive, at-home measure of disease progression, with potential to adapt to other neurological diseases such as multiple sclerosis and Parkinson’s.

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Medical Affairs

Leveraging AI to modernize provider engagement, drug education, and evidence generation at scale.

  • AI-generated medical content & evidence synthesis
  • Literature & publication intelligence
  • MSL copilots & agentic workflows
  • Real-world evidence (RWE) study design & analytics
  • KOL mapping & engagement intelligence

 

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Case Study: Companion App & UV Sensor for a Rare Skin Disease

Led a patient advisory group to co-develop a companion app for patients with erythropoietic protoporphyria (EPP), a rare condition causing severe sensitivity to UV light. A wearable UV sensor syncs with the dedicated app to help patients monitor sun exposure, predict symptoms, and stay on track with their medication.

Outcome: This advisory work captured patient voice alongside SaMD regulatory requirements, building both into the product design from the start rather than retrofitting them after launch.

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Drug Discovery

Helping teams use AI to find better targets and the right patients, where the science genuinely supports it.

  • Drug-target modeling
  • Patient stratification
  • Indication expansion
  • Digital twins
  • Cell & gene therapy

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Case Study: Detecting ALS Progression Through Keystroke Dynamics

Contributed to a multi-site study validating a machine-learning toolkit that uses everyday smartphone typing patterns to identify early ALS symptoms and fine-motor decline.

Outcome: The tool separated slow from fast progressors and flagged subtle fine-motor decline earlier than the standard clinical assessment, suggesting the use of passive typing data as a complementary endpoint for the pharma client’s future trials.

Related Publications (Author & Advisor)

– A novel digital tool for detection and monitoring of ALS motor impairment and progression via keystroke dynamics (2024)

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Case Study: Voice Biomarkers in ALS

Validated objective speech biomarkers in ALS with bulbar onset, using voice samples patients record at home. Empirically compared two vendor platforms (a smartphone app and a web-based tool) to determine which produced acoustic data that better predicted ALS progression and correlated more strongly with gold-standard clinical assessments over time.

Outcome: Using machine learning models that predict slow vs. fast ALS progressors, the pharma client was able to strengthen trial stratification and refine inclusion/exclusion criteria.

Related Publications (Author & Advisor)

– Translating AI research into reality: summary of the 2025 voice AI Symposium and Hackathon (2026)

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<center>Human-AI Team Building </center>

Human-AI Team Building

 <center>Clinical Trials Forecasting </center>

Clinical Trials Forecasting

<center>Wearable Endpoints in Trials</center>

Wearable Endpoints in Trials

<center>Pharma SaMD Solutions</center>

Pharma SaMD Solutions

<center>Medical AI Validation</center>

Medical AI Validation

 <center>Medical Imaging </center>

Medical Imaging

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